Product Insights

Product Insights in Consultia provides advanced analytics and intelligence to help you understand product performance, identify opportunities, and make data-driven decisions about your product portfolio.

Overview

Product Insights analyzes your product data to provide actionable insights across multiple dimensions including sales performance, profitability, customer risk, and growth opportunities. The system automatically identifies issues and opportunities, helping you optimize your product strategy.

Screenshot: Product insights dashboard

Individual Product Insights

Product Performance Analysis

Analyze individual product performance with comprehensive insights:

Screenshot: Individual product insights card

Key Metrics:

• Customer Count: Number of unique customers
• Total Revenue: Total revenue generated
• Sales Frequency: Average sales per year
• Average Price: Average selling price
• Last Sale Date: Most recent sale date
• Last Year Sales: Sales in the previous year

Insight Categories:

• Customer Risk: High customer concentration analysis
• Stagnant Products: Products with no recent sales
• Low Frequency: Products sold infrequently
• Underperforming: Products with low performance
• Growth Opportunities: Products with growth potential
• Pricing Issues: Pricing inconsistencies
• Profitability: Margin and profitability analysis
• Cost Structure: Cost structure problems
• Pricing Strategy: Pricing strategy optimization

Severity Levels

Insights are categorized by severity:

Screenshot: Insight severity indicators

Severity Types:

• Critical: Requires immediate attention
• Warning: Needs attention soon
• Info: Opportunity for improvement

Portfolio-Level Analysis

Portfolio Insights Sheet

Analyze your entire product portfolio:

Screenshot: Portfolio insights sheet

Portfolio Features:

• Category Filtering: Filter insights by category
• Summary Statistics: Total products and insights
• Severity Breakdown: Count by severity level
• Table Integration: Filter main product table
• Strategic Prioritization: Sort by severity and revenue

Portfolio Categories

Customer Risk Analysis:

• High customer concentration (>50% from single customer)
• Single customer dependency
• Revenue concentration analysis

Stagnant Product Identification:

• Products not sold for 12+ months (critical)
• Products not sold for 6+ months (warning)
• Products never sold (critical)

Sales Frequency Analysis:

• Products with frequency <3 times per year
• Zero sales frequency products
• Frequency trend analysis

Business Intelligence

Customer Risk Management

Identify and manage customer concentration risk:

Screenshot: Customer risk analysis

Risk Indicators:

• Concentration Ratio: Percentage of revenue from top customer
• Customer Count: Number of unique customers
• Dependency Risk: Single customer dependency
• Revenue Distribution: Revenue spread across customers

Risk Mitigation:

• Diversify customer base
• Expand to new markets
• Reduce dependency on single customers
• Develop customer retention strategies

Profitability Analysis

Analyze product profitability and margins:

Screenshot: Profitability insights

Profitability Metrics:

• Margin Percentage: Profit margin analysis
• Loss Products: Products sold at a loss
• Low Margin Products: Products with margins <15%
• High Margin Products: Products with margins >50%

Profitability Optimization:

• Review pricing strategy
• Optimize cost structure
• Discontinue unprofitable products
• Scale high-margin products

Pricing Strategy Optimization

Identify pricing inconsistencies and opportunities:

Screenshot: Pricing strategy analysis

Pricing Analysis:

• Price Variation: Inconsistent pricing across customers
• Below Cost: Products priced below cost
• High Pricing Ratio: Products with 3x+ cost pricing
• Pricing Opportunities: Competitive pricing opportunities

Pricing Optimization:

• Standardize pricing strategy
• Implement competitive pricing
• Review cost structure
• Optimize pricing ratios

Growth Opportunities

Trend Analysis

Identify products with growth potential:

Screenshot: Growth opportunity analysis

Growth Indicators:

• Increasing Trends: Recent 6 months vs previous 6 months
• Sales Momentum: Growing sales frequency
• Market Demand: Increasing customer interest
• Revenue Growth: Growing revenue trends

Growth Strategies:

• Capitalize on growth momentum
• Increase marketing investment
• Scale production capacity
• Expand market reach

Performance Optimization

Optimize underperforming products:

Screenshot: Performance optimization insights

Performance Metrics:

• Sales Frequency: Low frequency products
• Revenue Performance: Underperforming products
• Market Position: Market positioning analysis
• Competitive Analysis: Competitive positioning

Optimization Strategies:

• Review pricing strategy
• Improve market positioning
• Enhance product features
• Increase marketing efforts

Cost Structure Analysis

Cost Management

Analyze and optimize cost structure:

Screenshot: Cost structure analysis

Cost Analysis:

• Cost Items: Missing cost item definitions
• Cost Concentration: High cost concentration risk
• Cost Dependencies: Single cost item dependency
• Cost Optimization: Cost reduction opportunities

Cost Optimization:

• Add missing cost items
• Diversify cost structure
• Reduce cost dependencies
• Optimize cost efficiency

Actionable Recommendations

Insight-Based Actions

Each insight provides specific recommendations:

Screenshot: Insight recommendations

Recommendation Types:

• Immediate Actions: Critical issues requiring immediate attention
• Strategic Actions: Long-term strategic improvements
• Operational Actions: Day-to-day operational improvements
• Marketing Actions: Marketing and sales improvements

Implementation Guidance

Critical Issues:

• Review pricing or discontinue unprofitable products
• Add cost items to enable margin analysis
• Diversify customer base to reduce risk
• Review product relevance for stagnant products

Warning Issues:

• Investigate market demand and marketing efforts
• Review pricing strategy and market positioning
• Standardize pricing strategy across customers
• Diversify cost structure to reduce dependency

Opportunities:

• Capitalize on growth momentum with increased marketing
• Scale production or increase marketing for high-margin products
• Consider competitive pricing to increase volume
• Expand to additional customers to reduce risk

Integration Features

Table Integration

Seamlessly integrate insights with product management:

Screenshot: Insights table integration

Integration Features:

• Filter Products: Filter main product table by insight type
• Navigate to Products: Direct navigation to product edit pages
• Bulk Actions: Apply insights to multiple products
• Export Insights: Export insights for external analysis

Reporting and Analytics

Generate comprehensive reports:

Screenshot: Insights reporting interface

Reporting Features:

• Summary Reports: High-level insight summaries
• Detailed Reports: Detailed insight analysis
• Trend Reports: Insight trends over time
• Custom Reports: Custom insight reports

Best Practices

Insight Utilization

Effective Use:

• Regular Review: Review insights regularly
• Priority Management: Focus on critical insights first
• Action Planning: Create action plans for insights
• Progress Tracking: Track progress on insight actions
• Team Collaboration: Share insights with relevant teams

Strategic Planning

Strategic Application:

• Portfolio Optimization: Use insights for portfolio decisions
• Resource Allocation: Allocate resources based on insights
• Market Strategy: Develop market strategies from insights
• Product Development: Guide product development with insights

Troubleshooting

Common Issues

Insight Problems:

• Missing Data: Ensure complete product data
• Incorrect Calculations: Verify cost and pricing data
• Outdated Insights: Refresh insights regularly
• Integration Issues: Check system integrations

Resolution Strategies:

• Data Validation: Validate all product data
• System Updates: Keep system updated
• Regular Maintenance: Perform regular system maintenance
• User Training: Provide user training on insights

Next Steps

1. Individual Analysis: Start with Individual Product Insights
2. Portfolio Analysis: Use Portfolio Insights
3. Action Planning: Create Action Plans
4. Integration: Integrate with Product Management

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Last updated: January 15, 2025 at 16:40 UTC

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